Private Label the Easy Way by Ryan Reger

Author:Ryan Reger [Reger, Ryan]
Language: eng
Format: mobi, epub
Published: 2015-07-02T16:00:00+00:00

Generic (Non Brand-driven)

Small

Easy to replicate

Not many working parts

What about the price point to shoot for? There is really no hard and fast rule here, but here's my opinion...

I would look for items that are between $10 and $50 retail. Why?

If it's less than $10 then FBA fees will squander much of your profit. If it's over $50 then inventory gets really expensive. That doesn't mean if you come across a tremendous opportunity that is outside this that you should ignore it. This is just a guideline to start with.

You also of course want to make sure that the item will be profitable. You may not know exactly yet what the buy cost will be, but I would not be comfortable with anything less than 50% profit. So if my buy cost was $10, I'd want to make at least $5 on every item sold.

Also, be sure to check what category the item you're researching would be listed under. You don't want to pick an item that might be considered hazmat or in a category you're not approved in.

If you need help getting approved in certain categories the folks over at categoryapproval.com helped me and are tremendous.

Here is a list of the categories that require approval:

3D Printed Products

Automotive & Powersports

Beauty

Clothing & Accessories

Collectible Books

Collectible Coins

Entertainment Collectibles

Fine Art

Gift Cards

Grocery & Gourmet Foods

Health & Personal Care

Independent Design

Industrial & Scientific

Jewelry

Luggage & Travel Accessories

Major Appliances

Services

Sexual Wellness

Shoes, Handbags & Sunglasses

Sports Collectibles

Textbook Rentals

Video, DVD, & Blu-ray

Watches

Wine

Here is a short video I created about which Amazon categories to avoid - http://youtu.be/x2pLU91lceA and on Vimeo here - https://vimeo.com/125420111

So now that you know what to look for and what to steer clear of, let's begin trying to narrow down the category that you want to be in.

Are you already passionate about a certain niche? Start there. Maybe you love to cook. Then begin doing some research in the Kitchen category on Amazon.

Are you already selling items in a certain niche and you want to inquire about private label in that niche? Go for it. Go right to that category on Amazon and start browsing.

Maybe you already have an idea for a product. If you do then go ahead and search for that product on Amazon to see what is already there and how well it's selling.

If you have no idea what niche or product you want to get into right now that's totally okay.

One of the easiest places to start is the Amazon Best Seller list.

Here's a video about how I use Amazon's Best Seller lists to research potential private label products - https://youtu.be/hA1dLuawbl8 and on Vimeo here - https://vimeo.com/125420113

This is a great place to browse to get ideas.

After you have some ideas, you should dig a little deeper to see if there is an opportunity.

Some questions to ask are:

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